Brand: Meta
Campaign: “Elevate the Next”
Agency: Ten35

It’s no secret that social media is a critical tool for small business owners and community organizers looking to connect with their target demographic. In order to even the playing field for all, Meta created Meta Elevate, a community learning platform designed to empower Black, Latinx, and Hispanic small business owners and community organizers to reach their full potential using Meta’s suite of products.

With a desire to get the word out and increase engagement within the community, Meta turned to Ten35 to create an authentic and culturally-relevant video selling potential community members on the benefits of joining Meta Elevate.

As a racially diverse team, we decided to attract the audience with the same thing that moved us: The strength found in unity. Because Meta Elevate functions as a community and a learning platform, Black, Latinx, and Hispanic business owners support and learn from one another. Our :30 hero video highlighted the many ways that members are able to support and advocate for one another, while our :15 cutdown showcased the success of real members.